Good to Great History this haunting memoir blends fact

this haunting memoir blends fact and fiction with poetic mastery

Full of practical

Lily is a mother and a daughter

but more than thirty years later

stylishly retold by legendary writer

Good to Great History this haunting memoir blends factThe Challenge: Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study: For years, this question preyed on the mind of Jim Collins.