Vintage Embossed Metal 7UP Picnic Cooler plant Lettering remains bright and legible

Lettering remains bright and legible

It is missing some of the cloth and string components in the interior chambers due to deterioration from age and use

While not leather

It features a functional lever that catches on a series of grooves to hold the the lever in place at the desired setting

This piece features painted lettering on a steel arrow-shaped sign with warnings by order of the local police department

Vintage Embossed Metal 7UP Picnic Cooler plant Lettering remains bright and legiblec. 1940s 1950s; Seven Up Co. St. Louis, Missouri Early metal 7UP picnic cooler with embossed logo panel, produced during the brand's mid century advertising boom when painted steel ice chests were a staple of summer travel, roadside stops, and backyard gatherings. This square bodied example features the classic lift off lid with wire carry handle and a tin lined interior designed to keep bottled soda cold for hours. The exterior retains traces of its